Terms of Service

You must be at least 18 years old to use Afterlight. Creators must be able to lawfully grant rights in their own likeness. Brands must be authorized to enter advertising contracts on behalf of the products they promote. We may refuse service to anyone, at any time, for any lawful reason.

You are responsible for everything that happens under your account. Keep your credentials confidential. Do not share an account between multiple individuals. If you suspect unauthorized access, notify us immediately at security@tryafterlight.com.

When a creator uploads a reference photo and approves a specific campaign, they grant the licensee identified in that campaign brief — typically the agency or brand running the campaign — a limited, revocable, campaign-specific license to use the resulting AI-generated content in the channels, geographies, and dates listed in that campaign’s approval record. That license covers that campaign and nothing else.

A creator never grants Afterlight or any licensee the right to: sell or sublicense their likeness, build a biometric profile, train a foundation model on their face, generate new content without their per-campaign approval, or run a campaign after the approved window expires. Those rights are not for sale. See our Creator Data Rights Policy for the full guarantee.

No AI-generated content that depicts a creator may be published to any platform without that creator’s explicit, per-asset approval recorded inside Afterlight. Licensees agree to treat the approval record as the sole authority on what is licensed. Posting an asset that has not been approved through Afterlight is a material breach of these Terms and terminates the licensee’s license immediately.

Customers — the agencies, brands, and other licensees who run campaigns on Afterlight — agree to:

• Disclose AI-generated content according to the rules of each platform you post to (including FTC endorsement guides and platform-specific AI-disclosure requirements).
• Only generate content depicting creators who have actively accepted your campaign brief inside Afterlight.
• Not use generated content to make claims the creator has not personally approved (medical, financial, political, or otherwise).
• Honor the channel, geography, and date window in each approval record.
• Pay Afterlight’s platform fees on the schedule set out in your order form, and handle any compensation owed to the creator directly with that creator.

Creators using Afterlight agree to:

• Only upload reference photos that depict you and that you have the right to use.
• Review each campaign honestly. Approve only what you are genuinely comfortable posting to your audience.
• Comply with platform disclosure rules when posting approved campaigns to your channels.
• Not impersonate another person or upload material you do not own.

You may not use Afterlight to:

• Generate content depicting a real person who has not granted you a license through Afterlight.
• Produce sexual content, content depicting minors, content that incites violence, or content that violates the law of any jurisdiction where it is published.
• Create political deepfakes, election misinformation, or impersonation of public officials.
• Train any machine-learning model on output you obtained through Afterlight, except internal analytics about your own campaigns.
• Circumvent the approval gate, scrape creator content from the platform, or attempt to extract biometric data from generated assets.
• Resell, redistribute, or license to any third party the generated content beyond the scope granted in the campaign approval record.

Afterlight charges customers for access to and use of the generation platform. Fees are set out in each customer’s order form, statement of work, or applicable service agreement, and may be structured as subscription, usage, or per-asset pricing. Customers authorize Afterlight (or our payments partner) to charge the payment method on file for amounts owed. Disputes about a specific charge must be raised within thirty (30) days of the invoice date.

Afterlight does not collect, hold, disburse, or take a cut of any compensation paid by a licensee to a creator. Those arrangements sit entirely between the licensee running the campaign and the creator participating in it.

The creator retains all rights in their underlying likeness and any reference photos they upload. The customer owns the campaign brief, product imagery, and product trademarks they supply. Afterlight owns the platform itself: the software, the workflow, the trained orchestration systems, the approval ledger, and all derivative analytics.

Generated campaign assets are used under the campaign license described in Section 4. Neither the licensee nor any third party may exploit those assets outside that license without written consent from the creator.

A creator may revoke the license to any specific campaign at any time. On revocation, the licensee must cease running the affected assets across all paid channels within seventy-two (72) hours and remove organic posts depicting the creator within seven (7) days. Afterlight will support enforcement on request and may terminate customer accounts that fail to comply.

You may close your account at any time by writing to harry@tryafterlight.com. We may suspend or terminate accounts that breach these Terms, abuse the approval gate, or expose creators to harm. On termination, all outstanding campaign licenses immediately revert to the creator unless the licensee and creator agree otherwise in writing.

Afterlight is provided “as is.” We do not warrant that the platform will be uninterrupted, error-free, or that generated content will achieve any particular performance result on any platform. AI-generated output may contain imperfections; the approval gate is your safeguard. Use it.

To the maximum extent permitted by law, Afterlight’s total liability arising out of or relating to these Terms is limited to the fees you paid Afterlight in the twelve (12) months preceding the event giving rise to the claim. We are not liable for indirect, incidental, consequential, special, or punitive damages.

Customers indemnify Afterlight against any third-party claim arising from a campaign brief, product representation, or use of generated content outside the approved license. Creators indemnify Afterlight against any claim that a reference photo they uploaded was not theirs to use.

These Terms are governed by the laws of the State of California, without regard to its conflicts-of-law rules. The exclusive forum for any dispute that is not subject to arbitration is the state and federal courts located in San Francisco County, California. Both parties consent to personal jurisdiction there.

We may update these Terms. If the change is material, we will notify account holders by email and post a notice on this page at least fourteen (14) days before it takes effect. Continued use of Afterlight after the effective date constitutes acceptance.

Afterlight, Inc.
San Francisco, California
harry@tryafterlight.com · lorin@tryafterlight.com